What’s the Cost of Comfort?

Thomas Edison said, “Time is the only capital you have in life.” In truth, time is your most valuable asset. Once gone, it will not return.  You aren’t given an opportunity to reset the clock. As a professional, you must evaluate what you are spending time on. Are you critically aware that what you are spending your time on is worth the effort? Will it help you to reach goals, grow, succeed? What resources are you relying on to give you the confidence to overcome apprehension or, sometimes more paralyzing, stagnation?

business growthI often remind my clients about this fable:

A king was given two falcons as a gift.  They were perched in a tree, fearful of their new surroundings and new owner. The king gave them to his falconer and said, “I’d like to see them fly.”

After a few days, the king went back to the falconer and said, “I only see one of the falcons flying. Why? What’s wrong with the second falcon?”

The farmer replied, “He is perfectly healthy, I checked his wings.  He can fly, he chooses not to.”

The king came out a couple days later and both falcons were soaring confidently. He asked the falconer, “What did you do to make him fly?”

The falconer said, “I simply cut the branch.”

The second falcon was scared, complacent, or comfortable. It took the very simple act of cutting down his perch, to get him to fly and see the world from a different perspective.

Of the two falcons resting on a branch, which falcon are you?  You have a choice- you can stay on your branch or you can choose to fly.

What is holding you back?

  • FEAR- The most common reason for inactivity is fear. And yet people forget that fear is simply false evidence appearing real. That which is feared the most is the fear of failure. Don’t let what you cannot do, interfere with what you can do.  Don’t let fear of what’s out of your control be the excuse for inaction. Do your research, and then act. Don’t react.  Reaction lacks planning, and comprehensive execution. It’s often motivated by panic or desperation.
  • COMPLACENCY- If you’re successful, the one piece of advice I like to give is that you take off the cloak of arrogance (not confidence) and start looking at where you can improve. It is not possible to be an expert in everything. To execute a plan, to change, to grow, and to stay relevant, you have to rely on others to help you expand your viewpoint and provide guidance and accountability. Simply put: you don’t know what you don’t know. Continuing to operate in the same manner that resulted in your success is the quickest way for your business to become irrelevant. Time moves on, and with it comes change. Evolution is necessary for sustained success.


In your world, in your business, are you sitting on your perch, or are you soaring, moving forward with the confidence that you are spending time on activities that will bring you closer to your SMART goals?

If you do not control your business, you do not own your business. You are in control of the direction in which you are moving. Henry Ford reminded us that, “Failure is merely an opportunity to more intelligently begin again.” Take the time to align your plans and goals with actions. Consult with your team of advisers. And then spread your wings and soar.



Add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *